YouTube remains the dominant player in the online video market, with 70% more active daily users as of 2022, despite the popularity of TikTok. The platform’s research indicates that over two billion individuals access YouTube on a daily basis. This results in a plethora of opportunities to attract and engage viewers for your channel, as well as innumerable views from a diverse user base.
In reality, YouTube has facilitated the establishment of strong brands and the differentiation of millions of individuals and businesses on the internet. For instance, BlendJet’s YouTube strategy resulted in a 413% increase in revenue, while Cider’s conversion rate increased by 46% as a result of utilizing YouTube clips in video action campaigns.
For content creators and brands seeking to accomplish their business objectives, whether it be to increase sales on their eCommerce platforms or earn more through monetization, a robust YouTube presence is exceedingly beneficial. Nevertheless, in order to achieve this objective, it is imperative to optimize your viewership.
If you have not had much success with your YouTube channel, it may be necessary to revise your promotional strategy. By employing the appropriate combination of strategies, which we will examine in the following section, you may increase the number of views, subscribers, and opportunities to break through the clutter.
How To Grow Your YouTube Channel: Top Tips and Tactics
It is imperative to optimize your videos for both YouTube’s recommendation algorithm and YouTube and Google search in order to increase the number of viewers and potential subscribers to your channel. This is influenced by search engine optimization (SEO).
Here are a few YouTube SEO strategies and methods to help ensure that your videos are ranked highly in both Google and YouTube search results:
Use Keyword Tools To Identify the Best Keywords for YouTube
Ahrefs and vidIQ Vision are two examples of websites and applications that can be employed to identify the most effective keywords for YouTube. Additionally, you may wish to select keywords that encompass the terms “tutorial” and “how to.” The most effective keywords for YouTube are those that suggest that their users are seeking to locate videos.
For example, Google is likely to present web pages as the first result when a user queries for “best paint for concrete walls.” Nevertheless, the search term “how to paint a concrete wall” is more likely to generate videos as the top links in search engine results pages (SERPs).
Use Keywords As the File Names for Your Videos
The content of the videos must be pertinent to the keywords. Renaming your videos with keywords enhances their visibility in search results on Google and YouTube by facilitating comprehension of their content.
Suppose you have a YouTube marketing channel and are uploading a video on the topic of optimizing YouTube videos. Rename the video to “How to optimize YouTube videos” followed by the file name extension, such as MOV, MP4, or WMV, instead of using a file name like “17481991_mov.”
Include a Keyword in the Title
This is one of the most straightforward YouTube SEO strategies to implement; however, regrettably, some creators neglect this essential step. The inclusion of a keyword in the title informs both YouTube and viewers about the subject matter of the video.
Incorporate keyword phrases in a manner that appears to be natural. Use only one keyword per title; otherwise, it would appear to be keyword spamming. It is crucial to select a keyword that is pertinent to the video, and it is advantageous if the title corresponds to the search terms of your target audience. Maintain the title’s clarity, succinctness, and persuasiveness.
Write an Optimized Description
Incorporating keywords into your descriptions in a natural manner is beneficial for the visibility of your videos in the sidebar. Additionally, it is recommended that you optimize the initial two lines of the 1,000-character description limit by including critical information, such as website links and call-to-actions.
Use Tags Wisely
Tagging your videos is one of the most straightforward and effective YouTube SEO strategies. YouTube suggests that videos be tagged in order to facilitate the identification of their subject matter and the establishment of connections between them and other segments.
For example, if your video is about optimizing YouTube videos and you have a YouTube marketing channel, you can use keywords such as “how to optimize YouTube videos,” “how to increase YouTube views,” or, to be more current, “how to optimize YouTube videos 2023.”
By doing so, you increase the likelihood that users will discover your videos, thereby expanding your audience. Conversely, refrain from employing titles that are irrelevant to the content and context of your videos solely to increase their visibility; otherwise, YouTube may impose penalties.
Your YouTube labeling strategy can also be informed by social listening tools and YouTube tag generators.
Use Custom Thumbnails
In the process of perusing recommendations or their accounts, users are informed about the content of your video by its thumbnails. Thumbnails that are visually appealing can encourage viewers to engage and watch your videos. In reality, Google indicates that custom thumbnails are present in 90% of the most successful YouTube videos.
To assist in the development of thumbnails, it is important to take into account the preferences and behaviors of your target audiences. For example, casual viewers who are seeking entertaining content are more likely to be drawn to an image featuring a shocked visage.
Mix YouTube Trends With Evergreen Content
A balanced combination of evergreen content and YouTube trends is essential for a successful YouTube video marketing strategy, as any social media marketing expert will attest.
Initially, videos on YouTube trends tend to garner a significant number of views; however, this number will progressively decline as the trends dissipate. In the interim, evergreen content may receive a limited number of views at the outset; however, it is feasible that the number of views will rise as time progresses. Of course, this is accurate provided that your evergreen content is of high quality and provides value.
A social media marketing specialist will assist you in identifying the most suitable topics and the appropriate balance of evergreen and trending content. The YouTube Trending dashboard is a useful tool for identifying the most recent trends and generating ideas for future videos. Nevertheless, a social media marketing specialist will assist you in identifying the trends that are pertinent to your brand and determining whether a video on these trends will be beneficial to your overall video marketing strategy.
Deliver Value
Value is the most critical factor for viewers to determine whether your video is a must-see or a should-skip, and it is the final item on our list of YouTube SEO guidelines. In addition to increasing the duration of the viewing experience, high-quality, entertaining content also maintains the attention of the audience. Additionally, they assist in optimizing your YouTube search engine rankings.
When formulating a video concept, consider the benefits to your audience, rather than solely focusing on how to increase your YouTube channel’s popularity or increase the number of views. Will your video assist them in resolving a problem or challenge? Is it enjoyable? Is it a valuable addition to their lives?
It is also essential to guarantee that your content adheres to the YouTube community’s guidelines. The YouTube community guidelines are a set of regulations that delineate the permissible and prohibited activities on the platform.
Deceptive practices, sensitive content, regulated products, misinformation, and dangerous content are components of these policies. Ensure that your content and script comply with the YouTube community guidelines prior to the production of your video marketing. Failure to do so may result in a strike against your channel and the removal of your content.
How To Gain Subscribers
Several advantages are available to users who subscribe to a YouTube marketing channel. Subscribers are provided with an increased amount of content that they enjoy; they are informed of new content as soon as it is available, and it is simpler to interact with other users who share their interests.
A substantial number of subscribers is also advantageous for content creators and brands. For example, casual observers are less inclined to interact with the content of a YouTube channel than subscribers. This is due to the fact that they have already demonstrated an interest in the brand or creator by subscribing.
In addition, your channel’s promotion efforts may be enhanced by the likelihood of your videos being recommended by YouTube’s algorithm and by the high engagement and view counts.
Additional benefits of maintaining a robust subscriber base include:
Increased Visibility
Users receive notifications whenever a YouTube channel to which they have subscribed posts new content, as previously mentioned. Therefore, the greater the number of subscribers, the greater the likelihood of receiving views on your recordings.
Brand Authority and Credibility
A substantial number of subscribers can serve as an indicator of the credibility and reliability of a business or content creator to consumers. This perception of credibility and authority can be further reinforced by the production of videos that provide value.
Additional Income Source
YouTube permits content creators to monetize their videos upon attaining a minimum of 4,000 view hours on their channels and 1,000 subscribers. The YouTube Partners Program is a viable method for monetization.
Having become aware of the significance of expanding your YouTube audience, the following are some strategies for acquiring subscribers on YouTube:
Ask Viewers To Subscribe
Although it may appear straightforward, you would be startled by the extent to which certain brands and content creators hesitate to explicitly request that their viewers subscribe due to concerns that it may appear too salesy.
To avoid appearing overly ssales it is important to offer your audience value prior to requesting their subscription. A straightforward and efficient approach to increase the number of views on your other content on YouTube is to provide a brief reminder at the conclusion of a video.
Interact With Your Viewers
Engaging with your audience by responding to or simply appreciating their comments is a simple method to begin expanding your YouTube community and encouraging viewers to subscribe. In addition, you may initiate discussions in the remarks section to encourage additional engagement.
Of course, it is imperative to preserve the tone of your brand when responding to comments. Additionally, refrain from responding negatively to criticism or complaints. The objective is to ensure that your audience maintains a favorable impression of your brand.
