eCommerce can facilitate the expansion of your business, regardless of whether you are a small business proprietor operating an online store or a brick-and-mortar store owner who capitalizes on online sales opportunities. Effective digital marketing strategies are employed by successful brands to establish connections with pertinent users, as visibility is essential for their eCommerce endeavors.
One of the most prevalent digital marketing strategies for organic traffic generation is link building. Nevertheless, it can be challenging to acquire those valuable links when it comes to eCommerce sites through effective link development. Publishers who are relevant and of high value are more inclined to link to informational content, which reduces the likelihood that they will post links to your product pages.
It is difficult, but it is not insurmountable. To optimize link-building efforts for online stores, marketers can implement the following eCommerce link-building strategies and eCommerce marketing tips:
What Is Link Building?
Link building generates hyperlinks to your website that are prominently displayed on other websites. Consider it as a form of website referral that is similar to word-of-mouth. If a website includes a hyperlink to your website, it indicates that they believe your website is relevant and credible enough to share with their users.
Your visibility can be enhanced through the implementation of effective link-building strategies. The likelihood that users on other websites will click on the link and visit your website is increased by the presence of a link on those websites. Furthermore, these connections are perceived by search engines such as Google as an indication that other individuals have confidence in and respect for your website. This can enhance your visibility by enhancing your search engine optimization (SEO) efforts and improving your ranking on relevant queries.
Nevertheless, not all hyperlinks are of equal importance. Online retailers may enhance their search engine optimization (SEO) by incorporating hyperlinks from authoritative and pertinent websites. In this instance, the impact of quality links from a limited number of reputable websites is more significant than the impact of a large number of links from less reputable ones.
Why Should Businesses Use eCommerce Link Building Strategies?
The following advantages can be achieved through the implementation of effective eCommerce link development strategies:
Increase Website Visibility
eCommerce websites may enhance their visibility in search engine results pages (SERPs). Search engines such as Google may perceive your website as a pertinent topical authority if they observe that it receives numerous links from high-quality websites. Increasing the visibility of your website can result in higher rankings, which in turn attracts more potential customers to your website during relevant queries before your competitors.
Expand Reach and Brand Awareness
Link building is a method of introducing your eCommerce brand to new audiences who are perusing other websites. When your website is linked to other websites, their visitors may navigate through to your site, thereby expanding your reach beyond search engines. Furthermore, the mere mention of your website can enhance your brand’s recognition and recognition among prospective clients.
Increase Referral Traffic
Quality backlinks can enhance the generation of organic traffic and generate direct referral traffic to your eCommerce site. Users who click on a link from another website are already interested in the services you provide. This increases the likelihood that they will purchase or subscribe to your products or services and constitutes quality traffic.
Build Authority and Trustworthiness
The establishment of a strong backlink profile from reputable sources serves as a signal to search engines and users that your eCommerce site is authoritative and trustworthy in its field. This has the potential to instill confidence in potential consumers, thereby motivating them to engage with your brand or make a purchase.
What Makes Link Building for eCommerce Different?
Effective link building can be implemented for pages that furnish information regarding their products, services, industry, or brand for other businesses. Nevertheless, in the context of eCommerce websites, this entails the acquisition of connections to product or category pages.
This can be a difficult task, as reputable websites frequently refer users to informational content that enhances their search for information, rather than product pages. Furthermore, eCommerce websites typically lack long-form content that prioritizes industry information over sales.
Consequently, eCommerce websites are unable to access certain of the more frequently employed link-building strategies. Rather, we suggest that you implement alternative eCommerce SEO best practices to secure links on reputable websites.
Best Practices: Link Building for eCommerce
To surmount the prevalent obstacles associated with eCommerce link building, the following are a few eCommerce marketing strategies:
Find Unlinked Brand Mentions
Content that is already present on other websites may be incorporated into your eCommerce marketing campaigns. An unlinked brand mention occurs when existing articles or blogs reference your brand, products, or personal name without providing a link to your website. You could seize the opportunity to contact the website and request that they link these to your website.
There are two methods for identifying brand mentions that are not linked:
- Google Alerts: Navigate to Google Alerts and establish an alert for your brand, name, products, and other relevant information. Adjust the parameters to receive immediate, daily, or weekly notifications. Additionally, you have the ability to specify the sources that you wish to monitor, as well as the region and language. These notifications will be transmitted to the email address you have specified.
- Content Explorers: Numerous search engine optimization (SEO) tools include content explorer capabilities that can assist in identifying brand mentions on other websites. Then, you can conduct a search for websites that are high-value and mention your brand but are not linked.
The same principle can be applied to the images that you utilize without providing credit. Conduct a reverse image search using Google Images. These strategies have the potential to enhance the search engine optimization (SEO) of online retailers when implemented correctly.
Get on Product Review Blogs
Numerous reputable websites in your industry generate content, including product rankings, individual reviews, and their top choices for a specific product that year. These individuals may be influential commentators, influencers, or experts in your field. It is advisable to provide them with product samples and offer them in exchange for their feedback. Your website is likely to be linked to if they enjoy your product and generate content that reviews it.
The most effective method of contacting these experts may differ depending on the specific industry, but a general approach is as follows:
- Conduct research on websites that generate comparable content. The most efficient method of accomplishing this is to conduct a Google search for “best [product or product category] – [your brand name].” This should provide you with a list of the most highly-ranked sites.
- Contact the website. Samples may be sent for their evaluation.
- If they are satisfied with your product, request that they consider writing a review or adding it to their list. Alternatively, you may implement their feedback to enhance your product.
Create Shareable Content
Many eCommerce websites lack the necessary long-form content to establish themselves as an informative source. However, you could benefit from well-written blogs that are specifically tailored to your products and services. Establish a blog section within your online store, and subsequently compose articles or blogs that incorporate pertinent keywords.
This approach can be advantageous to your eCommerce endeavors in numerous respects. One involves optimizing your articles for specific keywords and establishing hyperlinks that direct customers to your products and services. Another method is for other users to share your article. In this scenario, another website may regard your article as a valuable resource to share, resulting in the establishment of a backlink.
SEO is a gradual process, and as a result, a limited number of eCommerce websites generate lengthy content. Nevertheless, provided that your article is well-written and the featured products and services are appropriate, your content may be shared with other websites.
Become a HARO Source
Becoming a HARO (Help a Reporter Out) source can provide an opportunity to establish high-quality backlinks. In essence, HARO facilitates the exchange of expert sources between journalists and bloggers. By becoming an authoritative source, businesses can enhance their visibility, brand credibility, and search engine rankings.
An eCommerce business can identify pertinent opportunities without investing a substantial amount of time and resources in outreach campaigns, as requests for sources are sent directly to their inbox. The procedure is straightforward and frequently necessitates a brief interview or remark.
Join Resource Pages and “Where To Buy” Pages
Your website could benefit from being included in resource pages or “where to buy” pages that are created by other websites. Typically, these sites are required to establish connections between various pages within the same industry. E-commerce SEO best practices necessitate that your link be included on these pages, particularly for websites with a strong domain authority.
Business proprietors can leverage the credibility and trust of these pages by listing their websites in conjunction with high-quality, authoritative resource pages. Additionally, this partnership has the potential to substantially improve the site’s link profile and attract high-quality, engaged traffic that is already interested in the website’s niche.
