When you are first establishing your brand, a few tools may be sufficient to oversee your content workflow.
Nevertheless, you will soon come to the realization that no singular tool can adequately address all of your needs as your business expands. For instance, consider content marketing. It is probable that you will require a minimum of five distinct content marketing instruments. One for each of the following: analytics, research, design, distribution, and collaboration.
Content Marketing Tools You Need To Try
Content marketing tools are software applications that facilitate the creation, management, distribution, and analysis of content for marketing purposes. By streamlining the content creation process, they enhance efficiency and assist in the evaluation of the impact of your content.
ProofHub (Content Collaboration Tool)
ProofHub is a project management tool that can be particularly advantageous for businesses that are either established or expanding and have complex or expanding requirements. It is a valuable resource for maintaining the organization and progress of your business, as it contains all the necessary components to manage teams, work, and projects in a single location.
Whether you are responsible for task management, time monitoring, file sharing, or team communication, ProofHub has you covered. Customizable workflows, Gantt charts for project planning, and real-time collaboration tools that guarantee that all parties are in agreement are among the most notable features.
It consolidates all necessary components in a single location, eliminating the necessity for your team to collaborate with multiple content marketing platforms. From the planning and discussion of ideas to the organization of files and the delivery of projects.
ProofHub maintains an uncomplicated pricing structure that is characterized by a flat rate. You can enjoy all the features without concern for per-user costs. ProofHub offers programs that are customized to accommodate various team sizes:
- Small Team at $89 per month: Ideal for teams that require fundamental project management tools.
- $159 per month for a large team: This option is well-suited for teams that are expanding and require more advanced features.
- Large Team Plus $310 per month: Large Team Plus, priced at $310 per month, is specifically tailored to accommodate the more intricate requirements of larger organizations and provides access to the complete range of ProofHub’s capabilities.
Google Trends (Content Research Tool)
Google Trends is one of the search engine giant’s complimentary tools; however, it is not widely recognized. You can be confident that the data it provides is both reliable and trustworthy, as it is a Google product.
Google Trends is a potent instrument that provides valuable information regarding the search terms that individuals are using worldwide. One of its most distinctive capabilities is its capacity to display search interest over time, which enables users to identify trending topics, compare various search terms, and even segment data by region.
The tool enables you to identify the most popular topics in your niche or the topics that are presently resonating with your audience. If you wish to obtain a more precise understanding of the direction of your content endeavors, such as the title of your content, you can compare search terms or keywords to determine which ones are gaining traction.
The ability to filter results by Web Search, Image Search, News Search, Google Shopping, and YouTube Search is facilitated by the ability to examine search trend data across a variety of platforms.
In the event that you are contemplating the creation of a YouTube video on “easy Christmas recipes” or “easy holiday recipes,” Google Trends can assist you in determining which term is presently more popular and whether it is losing or gaining interest.
Additionally, you have the option to investigate its geographical characteristics, which enable you to determine the regions in which specific search terms are more prevalent. This can be extremely beneficial if your content writing strategy involves localizing your content or targeting specific regions.
Nevertheless, Google Trends is not without its limitations, as is the case with any application. It does not offer unfiltered search queries or question-based keywords, which may be a concern for those seeking detailed insights. Nevertheless, do not allow this to discourage you. Google Trends can be combined with other topic research and content strategy tools, such as AnswerThePublic, to address these voids, providing the best of both worlds.
Canva (Content Design Tool)
Canva is likely already on your radar, and it is one of those tools that you may not anticipate will have a significant impact. However, once you try its Pro plan, you will rapidly realize its value. Over the years, Canva has experienced nothing short of remarkable development, as the platform consistently introduces new features.
Canva, a design tool that is both easy to use and versatile, enables individuals of all levels, from complete novices to seasoned creatives, to create stunning visuals. From a vast library of images, icons, and fonts to customizable templates and drag-and-drop elements, you will discover a variety of features.
AI-driven tools are among the most recent additions to Canva’s list of features, which elevate your designs to new heights. The new Magic Switch feature improves upon the Magic Resize feature, which has been a popular choice for automatically adjusting designs for a variety of platforms.
Magic Switch employs sophisticated artificial intelligence to not only modify the format but also convert your design into entirely new content. With it, you can resize a single design for multiple channels, translate your copy into various languages, and convert your design into a variety of documents, including blog posts, summaries, emails, and even poems.
It is also a comprehensive workplace application that enables teams to collaborate seamlessly. The brand management features of Canva are designed to guarantee consistency across all of your visuals, regardless of whether you are responsible for a small team or a large organization. By employing permission settings and team administration, it is feasible to regulate who has access to which resources.
Free plans are provided by Canva. Its paid plans encompass the following:
- Canva Pro at $15 per month: Canva Pro is available for $15 per month and provides access to a vast library of premium elements, advanced design features, brand package creation, team collaboration, and more. It is appropriate for small enterprises and individuals who are in search of professional-quality designs.
- Canva Teams at $10 per month per person: Canva Teams is available for $10 per month per user. Constructed on top of Canva Pro, this application provides a centralized brand administration system, advanced security, and team collaboration capabilities. This platform is particularly well-suited for enterprises and larger teams that necessitate a unified design.
- Canva Enterprise (price available upon request): Customized features, enterprise-grade security, and dedicated support are available for large enterprises with specific requirements.
CoSchedule (Content Distribution Tool)
CoSchedule is not merely a content management tool; it is a visual content calendar that is equipped with potent features that are specifically designed to optimize your marketing endeavors. It is the preferred solution for administering and optimizing your content strategy due to its robust capabilities and intuitive interface.
CoSchedule enables you to publish Instagram Stories and Reels directly from your calendar. This integration facilitates the organization and consistency of your social media endeavors, thereby simplifying the process of sustaining a consistent brand presence across all platforms.
Additionally, CoSchedule seamlessly integrates with well-known content management systems, including HubSpot and WordPress. This implies that you can organize, compose, schedule, publish, and advertise your blog posts from a single, centralized location. Your workflow is simplified, enabling you to concentrate more on content creation and less on managing multiple content promotion tools.
The application also facilitates email marketing by integrating with platforms such as Constant Contact, ActiveCampaign, and MailChimp. This enables you to ensure that each piece of content is precisely timed to reach your audience by aligning your email campaigns with your content calendar.
ReQueue is an additional noteworthy attribute of CoSchedule. This tool enables you to automatically reshare your most successful content at the most opportune moments, guaranteeing that your audience continues to view your most valuable posts without the necessity of ongoing manual scheduling.
In addition to scheduling and publishing, CoSchedule offers tools for content analysis. Monitor metrics, comprehend what is effective, and optimize your strategy – all from a single platform.
CoSchedule’s content promotion tools and features are also designed with collaboration in mind. Regardless of whether you are managing a large content operation or working with a small team, CoSchedule’s features facilitate the coordination, assignment of duties, and communication among all parties. Additionally, manual labor is diminished by automation options.
Plans for CoSchedule:
- Limited Calendar (free): Suitable for individuals or small organizations that are just beginning.
- Social Calendar, priced at $29 per month, is an ideal tool for organizing social media content.
- Agency Calendar $59 per month: Customized for agencies that manage multiple clients.
- Content Calendar (pricing available upon request): Intended for larger teams that require comprehensive content management.
- Marketing Suite (pricing available upon request): Provides a comprehensive solution for sophisticated marketing requirements.
Parse.ly (Content Analytics Tool)
Parse.ly is unique in the realm of content analytics and optimization, despite the fact that Google Analytics remains the standard for web analytics. Parse.ly distinguishes itself by emphasizing the provision of actionable metrics and data that are more accessible to non-data analysts.
Parse.ly is an analytics tool that is particularly designed to monitor and optimize content performance, in contrast to Google Analytics, which encompasses a wide range of website data. The tool concentrates on the metrics that are most important to content creators and publishers, as well as journalists, marketers, and editors.
The content marketing platform for analytics also provides post-level insights, enabling you to observe the precise performance of each piece of content.
However, Parse.ly is not a substitute for Google Analytics. These marketing and content strategy tools provide a comprehensive overview when used in conjunction. Google Analytics enables you to observe the overall picture at the site level, while Parse.ly assists you in refining the content-specific details.
Parse.ly provides adaptable programs that are tailored to your unique content analytics requirements, regardless of whether you prioritize advocacy, value, or performance:
- Content Performance: Gain a comprehensive understanding of the performance of your content across all platforms, allowing you to enhance engagement and refine your strategy.
- Content Value: Ensure that your endeavors are generating quantifiable results by verifying the genuine value of your content in relation to business outcomes.
- Content Advocacy: By identifying and cultivating your most engaged audience, you can increase the reach of your content and convert readers into advocates.
