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How Referral Marketing and Online Reputation Management Work Together to Drive B2B Success

In the business-to-business (B2B) sector, referral marketing is a powerful tool for increasing the visibility of your company by leveraging the trust that is associated with personal recommendations. In the interim, business online reputation management (ORM) ensures that those eyes are pleased with what they observe. Although these strategies are prevalent in both business-to-consumer (B2C) […]