Top-of-Funnel Content: How Content That Shouldn’t ‘Sell’ Your Product Lead to Sales
Top-of-funnel (ToFu) content is educational and informative material that does not explicitly promote a product or service. Rather, it concentrates on the creation of an atmosphere surrounding your brand. Although it may not achieve a hard sell, the provision of valuable information through top-of-funnel content enhances brand recognition, establishes trust, and generates future sales opportunities. […]
