Facebook Custom Audiences vs. Facebook Lookalike Audiences: How Do They Differ for Ad Targeting
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Facebook continues to be the undisputed leader in the realm of social media platforms. As of Q4 2023, the platform has surpassed 3.065 billion active users worldwide, as indicated by the most recent data from its parent company, Meta. Facebook provides businesses with an infinite number of growth opportunities due to its vast audience. Nevertheless, […]